Growing interest in Biochem concepts at VIV Asia
After successfully expanding its business to India, Vietnam and China since 2015, Biochem’s 6th VIV Asia participation was a great opportunity to consolidate contacts to partners and customers. With more than 40,000 sqm in 6 halls, this most important trade show in the region attracts more and more transnational visitors every two years. An increasing number of international pavilions, technical conferences and seminars added value to this event.
Within the last two years, our rapidly growing team in Asia has strengthened local market presence and customer relationships. The increasing demand for sustainable alternatives e.g. for antibiotics was also noticeable in discussions on site. As many Asian countries tighten up their regulations, Biochem is a strong partner for its customers by offering innovative, well-tested concepts for both farms and feed mills which target profitability, performance, sustainability, and consumer protection.
To show our recognition and appreciation for Biochem customers in Asia, Biochem organized a gala dinner on the first evening of the exhibition. Around 150 customers and partners followed our invitation to a typical Thailand restaurant and thus contributed to a successful exhibition week.
Auhor: Katharina Göttke